
A New Generation, A New Digital Beat In a nation where ancient monasteries meet modern coffee shops, Bhutan’s youth are reshaping the digital landscape—one post, reel, and TikTok video at a time. With increased internet access, cheap smartphones, and a digital-first mindset, Bhutanese youth are spending more time on social media than ever before.For brands hoping to connect with this fast-evolving demographic, understanding social media trends in Bhutan is essential. This blog breaks down what’s hot, what’s fading, and what your brand needs to know to stay relevant among Bhutan’s Gen Z and young millennials. Social media has become a central part of youth culture in Bhutan, especially among urban teens. 1. TikTok is King: Short-Form Video Rules If you’re targeting Bhutanese youth, TikTok is no longer optional—it's essential. Short-form video content is massively popular, with users showcasing everything from dance trends and comedy skits to educational content and traditional...